The Top 3 Ways To “Market” Anything for Free
Exactly Why You Want To Start Marketing Online
Good Ideas spread Virally
Not only do good ideas spread extremely fast, they give a business an amount of exposure that you just can’t get anywhere else. An unstoppable demand, if you will. Best of all: It’s completely free!
Keep in mind, this article isn’t just about Viral Marketing. It’s about how the internet has made marketing significantly easier than it has ever been. Ideas and messages can be spread Far and Fast, thanks to the nature of the internet.
With the luxury computers have afforded us, communicating with someone from anywhere in the world has never been easier. And that is what marketing precisely is: Communicating.
People sell products by communicating messages directly to their buyers.
Now that you know communicating with anybody in the world is possible thanks to technology, what would you sell them?Something they actually need? Or something that has little perceived value?
Believe it or not, many people market products (and pull their hair out trying) nobody wants. It’s pretty obvious, but remember this when you get excited about selling something as unworthy as the “How To Tie Your Shoelaces in Half-the-Time” eBook for $97.
If you were the exclusive distributor for a pill that cures cancer, you would probably feel pretty confident, don’t you think? Using the internet, you can communicate that message fast and efficiently.
The Top 3 Ways To “Market” Anything for Free
PR: Get The Press to “Spread the Word”
It is no lie that people love listening to stories and hearing about events. Let the press spread your message for you by submitting a press release that is newsworthy. If your product is worth human consumption, this should be easy.
Viral Marketing
When something “remarkable” surfaces, it tends to catch on like wildfire. Word of mouth starts up and everybody is seeing your message. If you can tie a compelling marketing message to it (usually the reason its so good in as few words as possible), you’ll have instant momentum.
Article Marketing
Somebody reads your 400 word article titled: How To Lose 10 lbs of Flab in 10 Days. They like what you have to say and look at the product you recommend they buy. Article Marketing has been around as long as “Mass Print” has been available.
With online marketing maturing and growing tremendously (with no chance of slowing), you can expect lots of people to turn to the internet to advertise their (upcoming) business.
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June 6th, 2008 at 12:32 am
Great post man. We need to work together again.