Terms
- E -
E-Book – An abbreviation for the term electronic book. Ebooks are simply books on a
number of different topics that are delivered to customers instantly via email. They can
be in several formats including a document or PDF file.
E-Course – Much like an e-book, an e-course is simply curriculum or training which is
all electronic or done online. These e-courses can be one time classes to learn a new
skill, or they can actually be marketable material to sell to others who want to learn
something in particular.
Email Marketing – Reaching potential and current customers solely via email.
Entrepreneur – The definition of a person who starts their own business, often with the
money that they have out of pocket.
EPV – Earnings Per Visitor: A breakdown of how much a website or Internet company
makes on average based on the number of clicks or visitors it receives.
Exit Console – A pop up window that comes up as customers are leaving a website. It
is often used to get consumers’ opinions and find out what the web designer can do to
improve the site.
Exit Traffic – Term used to decipher what kind of people or what kind of patterns are
taking place when people exit or move away from a website.
Expired Domains – Web domains or domain names that are expired or no longer valid.
Email users will get an error message letting them know the domain has expired.
Ezine – Much line an ebook, an ezine is the electronic version of a magazine. Many
modern day magazines now supplement their printed version with an ezine and some
strictly have the ezine format.
- F -
Favicon – An image used to make a website or online business stand out, such as
animated graphics or a logo. A favicon can only be seen by certain browser users. As
Internet browsers adapt and change, more people will be able to view favicons.
FFA – Acronym for “Free For All,” this means exactly what it says: all links, items, or
other things on a FFA site are free.
Filter Words – Words that are usually considered junk words, and that do not have
much impact on human reaction. Small words used in the English language such as
“the,” “an,” etc. are often overlooked and are therefore considered filter words with little
to no impact on the marketing of a website.
Forum – Another term for online bulletin board, a forum is where people can get
together and discuss a variety of topics. Forums can be on just about any subject, and
today almost every website has forums that they offer to their visitors so they can
gather and discuss the topics related to the website.
Forwarding – Sending email that you received from someone else on to someone from
your own email address.
Free Bonus – A term often used to describe a free product or service given to
customers who sign up for a service or make a purchase. The term free bonus often
refers to a month of free service, etc. when it comes to Internet related merchants.
Free Classified – A website that offers free classified advertising. Craigslist.org is a
prime example of a free classified website. This is beneficial to those looking to network
or meet others online to work together, whether it be through supplying goods or
services.
Free For All Links – Websites that allow people to post their links for free in exchange
for their email address. The website owner then sends the person posting the link
weekly or monthly advertising emails for their own business. This is a highly beneficial
service for both the person posting the free links, and the website owner.
FTP – This is an abbreviation for file transfer protocol. It simply means the transferring
of files from your computer directly to your website.
